The consumerist structures which we have adapted to, have since debilitated our need to seek the stories that designers have interwoven at the seams. We’ve also debated on the concept of tradition and how it intermingles with clothing. At Mula, we’ve found intricacies and similarities in how certain pieces will remain synonymous with time – the immortalization of silhouettes and cuts that have and will remain relevant. The old and the new, something different, perhaps maybe a “something” that can be borrowed and there’s definitely something blue. That’s where Hanya comes in.
Marking this year’s flow of Raya collections from local brands, Hanya – FKA Shop Hanya across social platforms – pays homage to mothers and the stories that precede the responsibilities of motherhood in their Raya collection this year. Deriving the looks of this season’s pieces from the point of view of memories and experiences lived through by the women in our lives, Hanya has found itself strengthening its brand’s tagline – for women by women. Cultural clothing has been and continues to be transcendental to many past memories and the cherishing of traditions in each family – one that is reminiscent across cultures. “The collection is a celebration to our mothers – the dreams, romances, battles won, heartbreaks, and aspirations of these women – all gathered together before becoming firmer and becoming ready for motherhood”.
The act of looking back is so inherently human, where we sift through traditions of the past and how things have gone in their way for as long as they have. This also means having memories be tangible – stories marked in time by pictures, music, and films for instance. Turning tradition on its head this year, Hanya has stepped into the spotlight, becoming the first Malaysian brand to take part in going fully digital when showcasing its collection. Coalescing the rituals and customs that are commonplace in fashion – mainly by having a fashion show and an editorial lookbook -, the brand took it a step further to introduce its Raya collection online. Our editor who sat in for the show documented the animated scenes portrayed on screen. Models appeared one by one – headless, limbless, and with no feet – filled each and every clothing piece perfectly. Hanya’s intent on showcasing an online show, albeit, not a new phenomenon in the fashion sphere, is something not seen in the Malaysian fashion scene. Intending on allowing accessibility for all its viewers, it seems that Hanya has found a way to interweave its past and present, presently allowing itself to redefine the future of the brand.
Featuring 15 pieces, Hanya shows its solidarity in standing as a slow-fashion label. Watch the collection’s virtual runway today and be immersed in that body of water the headless models walk through. Let it take you back to the past or the future or stay somewhere in between. Ebb yourself through the moments in time just as she once did, for she once was, and now you will carry on the same way she did.